Shopping & Fashion in Seoul

Indulge in a little light retail therapy on this 8-hour shopping tour in Seoul. Hit the chic boutiques of Seoul's stylish Gangnam district, famous for high-end stores and luxury labels. Browse the rails at a local department store with your guide. Then, stroll along the attractive Garosu-gil promenade where trendy locals chat in European-style cafes. Explore top shopping districts including Rodeo Street, Namdaemun Market and Myeongdong, and enjoy lunch in a traditional restaurant. Along the way, visit a ginseng center and a duty free shop before returning to your hotel.

Explore the Han River, shop at the Goto Mall in Gangnam, visit Seoul's top museums and the Itaewon neighborhood during this 4-hour afternoon tour. Round-trip hotel transport included.

Shop till you drop in the South Korean capital and sample the flavors the locals love on this 4.5-hour night shopping tour in Seoul. Hit up the fashionable Myeongdong shopping area with a guide, and mingle with the district's many locals and foreigners. During your tour, indulge yourself in a little retail therapy and browse the rails for the latest trends. Delve into the Dongtaemun district - a part of town that never sleeps - then head to bustling Gwangjang Market to sample the street food for which South Korea is famous.

Prepare for a full-day shopping extravaganza with a guide who is in-the-know about Seoul's shopping hot spots. You're accompanied to three premier shopping districts - Paju, Dongdaemun and Myeong-dong - and shown around enormous malls and markets such as Paju Premium Outlet and the Shinsegae and Lotte department stores. Your guide helps you find international brands at a bargain, including handbags, clothing, electronics, cosmetics and more. Hotel pickup included.

Combine snowy fun with shopping on a day trip to the One Mount Snow Park and Paju Lotte Premium Outlet from Seoul. Visit the indoor winter-theme park of One Mount and immerse yourself in the rides and activities, including skating, sledding, and more. Then, enjoy the discount-led stores and restaurants at the Lotte Premium Outlet. Air-conditioned transport, entrance fees, and pickup and drop-off at your choice of three central Seoul locations included.